The world of Social Media is huge and ever-changing. Because of how full it is, it can be difficult to navigate yourself around. If you’re just getting started with Social Media, this is where you should start.
Firstly, it is important to understand that Social Media is simply an extension of your business’ values and processes. This means that your social strategy and use of platforms should clearly reflect your brand. In doing so, it will be easier to attract customers and audiences who identify with you. So after first ensuring that you fully understand your business and what it stands for, you can begin a quality social media strategy.
Build a social media strategy based around your business and goals. Ask yourself, “What do I want to achieve with social media?” and use your answer to form the basis of your practice.
Facebook, Twitter, Instagram - there is a large variety of platforms that you can harness. When starting out, don’t try to do too much too quickly. Pick the site that seems to suit you best (it is usually easiest to start with Facebook or Instagram) and focus your attention there first.
When you sign up to a website, ensure you fill out all profile fields. After completing your social media registrations, begin working on content. Check out what established and esteemed pages are doing (especially those similar to you) for some ideas. Then just give it a go! Think about what you want to say and what your audience will want to hear.
Consistently posting content is important to gain recognition and stay relevant. To assist with scheduling and consistent posting, especially as you move into numerous platforms, try out a social media dashboard. This puts everything in one place and ‘cleans’ most of the process.
It is easy to spend lots of time building your account and staying up to date with the social media world. To ensure you are not overdoing it, schedule time to put into social media that works into your existing routine. Remember, your social media strategy will be as successful as the amount of energy you are able to put into it.
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